Master SEO Audits That Actually Matter
Learn the technical skills that help websites rank better. Our courses teach you how to find problems, understand search patterns, and communicate findings clearly — no fluff, no false promises.
How We Think About Teaching SEO
Most courses show you tools and call it a day. We focus on understanding why things work, how to spot patterns, and ways to explain technical issues to non-technical people.
Start With Fundamentals
Before touching any tool, we cover how search engines actually work. You'll understand crawling, indexing, and ranking signals so you can figure out problems yourself rather than memorizing solutions.
Practice on Real Sites
You'll audit live websites with actual traffic and real business constraints. Some will be small local sites, others larger e-commerce platforms — all with different challenges and priorities.
Learn to Communicate
Finding issues is only half the job. We spend time on writing clear reports, presenting findings, and prioritizing recommendations based on business impact rather than technical severity alone.
Your Learning Path Over 10 Months
Technical Foundation (Months 1-2)
We start with how search engines discover and process content. You'll learn about crawl budgets, rendering challenges, and indexation patterns. By the end, you can diagnose why pages aren't appearing in search results.
On-Page Analysis (Months 3-4)
This module covers content optimization, internal linking structures, and schema markup. You'll audit title tags, meta descriptions, and heading hierarchies — then learn which changes actually move the needle.
Site Architecture & Performance (Months 5-7)
Here's where things get interesting. You'll evaluate site speed, mobile usability, and URL structures. We cover Core Web Vitals in detail and teach you how to identify bottlenecks that slow down both users and crawlers.
Advanced Audits & Reporting (Months 8-10)
The final stretch focuses on comprehensive audit projects. You'll work with real clients, create detailed reports, and present findings. We also cover international SEO, JavaScript rendering issues, and migration planning.
What Makes This Different
We're not trying to turn you into a developer or a content writer. The focus stays on auditing — finding problems, understanding causes, and recommending fixes.
You won't become an expert overnight. Most students need the full 10 months to feel confident. But you will learn a practical skill that's useful whether you work in-house, at an agency, or freelance.
Tools We Actually Use
You'll work with Screaming Frog, Google Search Console, and Chrome DevTools most days. We also cover PageSpeed Insights, Lighthouse, and log file analysis.
But here's the thing — tools change. Google updates its algorithms, new software appears, old favorites get discontinued. That's why we emphasize understanding over memorization. When a tool changes or disappears, you'll still know what you're looking for and why it matters.
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Who This Works For
Most students come from three backgrounds: marketers who want technical depth, developers curious about SEO, and career changers looking for a specific skill.
You don't need coding experience, but you should be comfortable learning new software and digging into technical documentation. If you've ever had to troubleshoot why something isn't working — whether it's a website, a spreadsheet, or a piece of furniture — you'll probably do fine.
The program runs from September 2025 through June 2026, with enrollment opening in May. Classes meet twice weekly in the evenings, designed for people working full-time.
Next Cohort Begins September 2025
Enrollment opens May 1st, 2025. We're accepting 16 students for the fall cohort. If you want to learn SEO auditing properly — with real projects, honest feedback, and instructors who actually do this work — this might be worth your time.
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